Handel's Intelligence OS — Franchise Operations Platform

Average Ticket

$12.37

1.92M transactions MTD

3.5%vs prior year

Target: $12.00

Flavor mix upgrade and pint attach rate improvement driving ticket growth above target.

Est. Units Sold Today

47,832

Network estimate · 190 locations

5.7%vs prior year

Target: 45,000

Transaction count tracking above plan. Southwest and Southeast driving incremental volume.

Same-Store Sales

+6.8%

10+ consecutive years growth

6.8%vs prior year

Target: +5.0%

Midwest loyalty program adoption and Southwest new-store pull-through leading growth.

Seasonal Flavor Performance

+34%

vs last year same period

34%vs prior year

Target: +20%

Fall flavor introductions tracking well above prior year. Salty Caramel Truffle leading seasonal velocity.

Add-On Attach Rate

34.7%

Pints, toppings, bundled items

2.8%vs prior year

Target: 32.0%

Walk-in format attach rate 41.2% vs 26.8% walk-up. Upsell training driving improvement.

Flavor Performance

Top 10 Flavors by Sales Share — MTD

130+ flavors tracked

Vanilla and Buckeye together represent 29.2% of sales. Salty Caramel Truffle (+6.8% trend) is gaining share rapidly. Butter Pecan showing slight velocity decline — monitor availability.

Sales by Daypart

Transaction Volume by Hour

In-Store Cones Pints

Peak demand 6–8 PM. Evening daypart represents 38% of daily transactions. Pint sales strongest in afternoon and evening — upsell opportunity at peak service window.

AI-Identified Opportunities

Revenue & Mix Improvements

5 identified

Increase pint conversion at Midwest walk-up stores

Upsell

Midwest walk-up pint attach rate 8.4% vs 14.2% walk-in average. Staff prompting and POP materials could close gap.

+$47K/month·18 locations·Midwest·AI confidence: 82%

Recover weekday afternoon traffic at Scottsdale

Traffic

Scottsdale 2–5 PM transactions down 14% vs comparable AZ locations. Targeted afternoon offer could recover volume.

+$12.4K/month·1 location·Southwest·AI confidence: 78%

Expand Graham Central Station availability — Southeast

Flavor Mix

Graham Central Station velocity 34% above network average in Southeast but available in only 8 of 38 Southeast locations.

+$28K/month·12 locations·Southeast·AI confidence: 85%

Adjust weekend flavor lineup at South Side

Production

Buckeye and Salty Caramel Truffle both trending above production plan on Friday-Saturday. Lineup rebalance recommended.

+$4.2K/weekend·1 location·Midwest·AI confidence: 91%

Review delivery-only discounting at Katy and Scottsdale

Pricing

Both locations offering 15–20% delivery discount without margin guardrail. Minimum ticket threshold recommended.

+$18.4K/month·2 locations·Southwest·AI confidence: 88%

Channel Mix

Revenue by Channel — MTD

In-Store / Walk-Up

$16.96M71.4%

Delivery (3rd Party)

$4.32M18.2%

Pickup / Call-Ahead

$1.69M7.1%

Catering

$0.78M3.3%

⚠️ Delivery margin alert

Delivery contributing 18.2% of transactions but only 11% of gross profit. Third-party fees compressing contribution.

Product Mix

Sales by Product Type

Scoops (cones & cups)

54.2%+2.1%

Pints & take-home

18.7%+4.8%

Sundaes & specialty

12.4%+1.4%

Shakes & floats

9.6%+3.2%

Other (catering, bulk)

5.1%-0.8%

Pints growing fastest (+4.8% trend) — upsell training showing results in walk-in stores.

Flavor Intelligence

Status & Signals

Buckeye

+4.3%Rising

Salty Caramel Truffle

+6.8%Rising

Graham Central Station

+5.1%Emerging

Vanilla

+2.1%Stable

Butter Pecan

-0.4%Watch

Chocolate Chip Cookie Dough

+1.8%Stable

Availability-Driven Missed Sales

Estimated MTD Impact

Buckeye — South Side

This weekend

$4,260

Butter Pecan — 3 Midwest

Next 5 days

$2,180

Salty Caramel — Scottsdale

Weekend risk

$1,640

Total estimated missed sales$8,080