Marketing & Loyalty

Campaign performance, loyalty program health, and AI-driven offer recommendations

Demo data

Campaigns Running

1%vs last month

Loyalty Members

455,800

8.4%vs prior year

Repeat Visit Rate

38.4%

2.1%vs last month

Offer Redemptions

20,870

14.2%vs last month

Incremental Revenue

$125.2K

22.4%vs last month

LSM Participation

74.1%

6.8%vs last quarter

ActiveNetwork-wide

End-of-Summer Scoop Fest

All loyalty members · Buy 2 scoops, get 1 free · All day

196 stores · Sep 1 – Sep 15

Redemptions

14,820

Incr. Revenue

$84.2K

Lift

+12.4%

Margin

61.4%

ActiveRegional

Midwest Pint Takehome Drive

Midwest loyalty members · $1 off any pint · All day

94 stores · Sep 5 – Sep 20

Redemptions

4,210

Incr. Revenue

$28.4K

Lift

+8.7%

Margin

64.8%

ActiveTargeted

Friday Afternoon Happy Scoop

Lapsed guests (60+ days) · 20% off 2–5 PM Fridays · 2–5 PM Friday

48 stores · Sep 6 – Sep 27

Redemptions

1,840

Incr. Revenue

$12.6K

Lift

+14.1%

Margin

58.2%

ScheduledFlavor-specific

Buckeye Fan Club Push

Buckeye purchasers · Early access notification · Morning

30 stores · Sep 12 – Sep 12

DraftNetwork-wide

Fall Flavor Preview

All loyalty members · Free sample with purchase · All day

196 stores · Oct 1 – Oct 7